Mapping is not decoration and not a light show. It is a way of saying something so that people actually take it in.
Historical Museum of Sughd Region, Khujand, Tajikistan
01
The world has learned not to notice
People are worn out by the endless stream of content and no longer react to standard formats. Your idea risks going unseen — even when it stands in the middle of the city.
02
We speak on the level of feeling
When a static object suddenly comes alive and starts a dialogue with the viewer, it seizes attention and pulls the audience fully inside what is happening.
03
Your message becomes the spectacle
Your idea turns into a visual metaphor — and the audience sees and feels it exactly the way you do.
The impression keeps working for your image long after the show is over.
Fireworks impress. Mapping is remembered.
Who we work for
Four kinds of client, one question: what has to happen in this space?
The technology is the same. What changes is the job it has to do.
Tourism
Revenue per visitor: a reason to come, to stay longer and to spend more.
Whatever the brief, the result is the same kind of thing: a place people travel to see.
Geography
Fourteen countries, four regions, one team behind every project
We take a project end to end — concept, engineering, content and supervision. What changes from country to country is only the logistics. Sometimes we fly in our own crew and equipment. Sometimes we build with the teams already on site. Often it is a mix, assembled from our network of contractors across several countries — including markets closer to the client.
Venezuela
Türkiye
UAE
Qatar
Lebanon
Egypt
Libya
Morocco
Thailand
Kazakhstan
Uzbekistan
Tajikistan
Belarus
Russia
Not every country has enough projectors of the right class — and shipping five tonnes across the world is not always the right answer either. We hold our own resources and a network of partners on several continents, so the decision is made on what the project needs, never on what we happen to own.
Tell us where the project is
We will say plainly what can be done from here, what needs us on site, and roughly what it takes. A location and a date are enough to start.
How we work
How the work runs on a project anywhere in the world
We tell clients honestly what can be done online and what cannot. A great deal of the work is remote — and where being on site genuinely matters, we travel easily, anywhere in the world.
01
Brief analysis and concept development
Remote or on site
It is entirely normal that you don't yet know exactly what you want — we analyse your objectives and your vision, then propose the options.
A straightforward project runs on measurements, photographs and a call. For a complex or high-stakes object we come and see the venue ourselves at this stage: our own measurements, and a conversation face to face.
Hover to read
02
Technical solution design
Remote or on site
Taking every technical, aesthetic and organisational factor into account, we calculate the optimal solution.
Drawings and specifications need no translation and can be produced from anywhere. But if we have not visited yet and the object calls for it, we travel now: some things are only caught when experienced engineers walk the site.
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03
Content production
Remote
We'll show you the script, the sketches, still frames, animated scenes and finally the edited show. You can request changes at every stage.
Fully remote, wherever you are. Time zones only change the hour of the call.
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04
Installation and calibration
Always on site
Equipment and crew can be ours, a partner's from a market close to you, or local — whichever is more reliable and more sensible for the project.
Whichever it is, the work runs under our supervision, in person, on site.
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Whoever holds the screwdriver, the project stays ours until the show runs.
ЗАГЛУШКА: нужен кадр с площадки — переговоры или осмотр объекта
Services
Four services. Take one, take two, take all of them.
A concept is worth having even if you build with someone else. Content is worth having even if the equipment is already in the room.
01Concept for the White Deer statue, Manzherok Resort
Concept development
Your idea stops being a description and becomes something you can look at — and show to other people.
What you getHide
Deliverables
A 3D model of the entire space with every multimedia installation
Still renders of the whole space
Video renders of each visitor journey
One or several technical solution schemes
For a small percentage of the eventual budget, your idea becomes a concrete digital prototype — something to study yourself and to show investors, funding bodies and a focus group from your audience.
BangkokWe designed the show for an IT company’s venue. They briefed a local team from our concept and built it themselves, at a fraction of the cost. That is what a concept is for.
02Technical design for the Mriya Resort lighthouse, Yalta
Technical design
A full, honest picture of your options — from an integrator who is not selling you a particular brand.
What you getHide
Deliverables
A complete set of drawings for the space and every installation
Specifications for set fabrication and for equipment installation
A bill of the required equipment
A comparative analysis by configuration and by brand
Comparing quotes from different contractors gives you 30–50% of the picture, and a distorted one. Independent design lays every option side by side — premium, budget and the newer Chinese makes — with the pros and cons of each.
Mriya ResortTheir own specification allowed a single projector brand. Our design laid every option side by side and opened up more economical makes — without losing the show.
03Content for the Russia–Venezuela forum, Caracas
Content production
A show made for the exact geometry of your surfaces — and the one service that reaches you wherever you are.
What you getHide
Deliverables
A scenario and a shot-by-shot script
Sketches and still frames for approval at every stage
The finished show, mapped to your surfaces
In Dushanbe and in Tashkent the venues and the screens already existed. We produced the content for them without a single crate being shipped.
Yakkasaray, DushanbeThe hall and its LED walls already existed. We produced five different worlds for them without shipping a single crate.
04Delivery for The Land of Legends (Rixos), Antalya
Delivery under our management
We assemble the whole project and run it — turnkey for permanent installations, or for the duration of your event.
What you getHide
How it is built
Equipment and crew: ours, a partner's from a market close to you, or local
Set fabrication, installation, calibration and launch
Our supervision in person, on site, whoever does the assembly
If the content already exists, or the equipment is already in place, we take on only the part that is missing.
KhujandA telecom’s 25th anniversary on a 10th-century fortress, delivered with a crew assembled on site — under our supervision.
Not an effect, but a message.
Start with a concept
For a small percentage of the eventual budget your idea becomes something you can look at: a 3D model of the space, renders, video walkthroughs and a technical scheme. Yours to keep — and to build with anyone.
Clients
Who we have worked for
Rixos
Eagle Hills
The Ark Development
Mriya Resort
Manzherok Resort
Tcell
Rixos
Eagle Hills
The Ark Development
Mriya Resort
Manzherok Resort
Tcell
Evrofinance Mosnarbank
Dinamo Minsk
Sber
Moskvich
Transneft
Tatneft
Evrofinance Mosnarbank
Dinamo Minsk
Sber
Moskvich
Transneft
Tatneft
“Studio 22.12 took on the full technical delivery of the evening show. They found solutions inside a live theme park, keeping guests and performers safe while the show was being built, and never once missed a deadline.”
Artistic CoordinatorThe Land of Legends, Antalya
“The key outcome of the forum is a qualitative strengthening of the entire architecture of bilateral cooperation.”
Sergey YaroshPresident and Chairman of the Board, Evrofinance Mosnarbank
About
Why 22.12
22 December is the winter solstice — the shortest day, after which the light starts coming back. It is what mapping does: it takes darkness and an ordinary surface and turns them into something luminous.
“Our clients are often people in love with what they do — creating a product, building a brand, preserving historical memory, advancing science, or shaping a whole country's image on the world stage.
We help them share their ideas, their values and their way of seeing, so that others can see the world through their eyes.”
Sergey Ivanov and Katerina Ivanova, founders of Studio 22.12
FAQ
Questions clients ask first
Most of our clients are working with mapping for the first time. There are no stupid questions here.
Do you work in our country?
We have delivered projects in fourteen countries and travel for installation anywhere. Concept, design and content are produced remotely; only installation and calibration require us on site.
How much does a mapping show cost?
It depends on the surface, the number of projectors and the length of the show, so any price list would mislead you. Tell us the object and we will send comparable projects with their real budgets.
How long does a project take?
A concept takes from ten working days to a month, depending on the size of the space. Technical design — from ten working days for a straightforward object to two or three months for a complex one.
A show for an event is usually four to six weeks. If equipment has to cross a border, customs paperwork alone must be filed at least four weeks ahead, so plan for two months or more. On the scale of the Caracas forum, six months is realistic.
A permanent installation starts at four months, because that is the lead time for equipment built to order. It can be done in two or three if the projectors are standard models held in stock — but that is not the usual case.
We already have screens and equipment. Can you do only the content?
Yes. In Dushanbe and Tashkent the venues and the screens already existed — we produced the content without shipping a single crate.
Do you buy the equipment, or do we?
Either. We can supply directly, or write the specification so that you buy it yourself at the best price. Our design is not tied to one brand.
Can a concept be bought on its own?
Yes, and it is worth having even if you build with someone else. You receive a 3D model, renders, video walkthroughs and one or more technical schemes.
Shall we talk about how your idea will move people?
Write in any language you like — we answer in English, Spanish, Russian and French.
